Posts Tagged ‘barcelona’

Usability and Search Engine Optimisation (SEO) – The perfect partners?

February 5, 2008

You may have heard the buzz about SEO and it definitely plays a key part in getting your website noticed. The aim of SEO is to get your website first or thereabouts in the search engine results lists at Google, Yahoo, Ask.com etc.

The more visible your website is in the search engine results, the more likely your website is to be visited. Therefore, its vital that your website demonstrates good web usability, by being user-friendly, easy to navigate and efficiently organised. A major benefit of good web usability is that the more usable your website is, the longer users are likely to stay it, thus they are more likely to buy your products or services.

A further advantage of implementing good web usability is that it leads naturally to SEO, for reasons such as:

* Effective use of keywords helps your users find the information they want and – for SEO – keywords play a major part in search engine algorithms and search engine results
* Use of concise and accurate titles and headings helps users find information on your website and – for SEO – helps the search spider analyse your website
* Good use of CSS (Cascading Style Sheets) improves the layout and consistency of navigation of your website and – for SEO – enables the search spider to actually index your content, rather than coding

In short, the combination of good web usability and an effective SEO campaign will have long lasting positive effects for your website – and business.

For further information, see my website at http://www.webusability.es or contact me by email at info@webusability.es

Services provided include web usability reports and web usability consultancy including a “Complete usability and SEO overhaul for your website” service.

Example of the consultancy services available

January 31, 2008

In addition to the standard usability reporting services I offer via my website at webusability.es, I also offer consultancy services.

An example is a complete SEO and usability overhaul of a website.
This would involve the following:

  1. Web usability review and report service
  2. Assessment of current SEO rankings of the website
  3. Creation of an SEO strategy to maximize the SEO rankings of the website, with both short term and, more importantly, long term gains

For further information, contact me via info@webusability.es or see my website webusability.es

Interesting usability derivative – playability

November 21, 2007

UsabilityOne, an Australian usability testing company are setting up playability testing labs, under the guidance of Keith Steury, who worked at Microsoft’s Game Studios, also in playability labs.

The usual usability testing environment – one-way glass, user being recorded etc. – will be applied in this new area. The aim is to streamline the player’s experience with the game, its interface and navigation.

Source: Sydney Morning Herald

IWWUA 2007 – 1st International Workshop on Web Usability and Accessibility, Nancy, 3 Dec 2007

November 12, 2007

This workshop is part of WISE 2007, full title “Web Information Systems Engineering”, an international conference taking place for the 8th time, in Nancy, France. The workshop runs from 0900-1700 on Monday December 3rd.

I’ll be going along, as it seems a good chance to pick up some new information on usability, see different perspectives on usability and also network with usability professionals and researchers.

The workshop program covers web usability techniques, accessibility techniques, navigation model usability, usability and accessibility evaluation and much more, so should be an interesting day.

The website for the workshop is: http://gplsi.dlsi.ua.es/congresos/iwwua07/

The website for WISE 2007 is: http://wise2007.loria.fr/pmwiki/pmwiki.php