Archive for February, 2008

Usability works for Virgin Holidays website

February 12, 2008

According to an article today on the travolution.co.uk website, the Virgin Holidays website has “secured a 90% increase in conversions in recent months” thanks to a usability overhaul from the Bunnyfoot company. Also claimed is “the number of online bookings for Virgin Holidays has doubled in past year”.

The full story is at

http://www.travolution.co.uk/Articles/2008/02/12/1281/Virgin+Holidays+sets+summer+2008+for+online+relaunch.html

Usability and Search Engine Optimisation (SEO) – The perfect partners?

February 5, 2008

You may have heard the buzz about SEO and it definitely plays a key part in getting your website noticed. The aim of SEO is to get your website first or thereabouts in the search engine results lists at Google, Yahoo, Ask.com etc.

The more visible your website is in the search engine results, the more likely your website is to be visited. Therefore, its vital that your website demonstrates good web usability, by being user-friendly, easy to navigate and efficiently organised. A major benefit of good web usability is that the more usable your website is, the longer users are likely to stay it, thus they are more likely to buy your products or services.

A further advantage of implementing good web usability is that it leads naturally to SEO, for reasons such as:

* Effective use of keywords helps your users find the information they want and – for SEO – keywords play a major part in search engine algorithms and search engine results
* Use of concise and accurate titles and headings helps users find information on your website and – for SEO – helps the search spider analyse your website
* Good use of CSS (Cascading Style Sheets) improves the layout and consistency of navigation of your website and – for SEO – enables the search spider to actually index your content, rather than coding

In short, the combination of good web usability and an effective SEO campaign will have long lasting positive effects for your website – and business.

For further information, see my website at http://www.webusability.es or contact me by email at info@webusability.es

Services provided include web usability reports and web usability consultancy including a “Complete usability and SEO overhaul for your website” service.